Vertical 06 — Products
Take a physical product from idea to shelf. Manufacturing, sourcing, distribution.
The Physical Products vertical covers the stuff most tech founders never touch: global sourcing, contract manufacturing, retail distribution, and building a brand around something you can hold. You learn how to source from overseas without getting ripped off, negotiate MOQs, manage quality control, build retail relationships, and scale from 100 units to 100,000 without your margins collapsing.
Source manufacturers from Alibaba, 1688, and trade shows without getting scammed
Negotiate MOQs, lead times, and quality control protocols
Manage landed cost calculations (tariffs, freight, duties, warehousing)
Build retail distribution through direct, wholesale, and Amazon
Protect your margins as you scale production runs
Handle the logistics tail: returns, warranty, reverse logistics
Every module below is free to read and follow — the code, the templates, the receipts. Pro ($29/mo) is for the monthly live Q&A and the private community. Builder ($499/mo) adds direct email access and small-group coaching.
Market sizing, prototype testing, pricing research, pre-order campaigns.
Finding factories, vetting samples, MOQ negotiation, QC protocols.
COGS, freight, tariffs, warehousing, returns, margin modeling.
DTC, wholesale, Amazon FBA, retail pitches, trade shows.
Identity design, unboxing, sustainability, storytelling.
3PL selection, inventory forecasting, cash flow, second product launch.
Live Build
Playbook from a sourcing-to-shelf run: validated demand with a pre-order campaign, sourced two suppliers, negotiated MOQ from 5,000 down to 1,500, shipped to US warehouse, launched on Shopify and Amazon in the same week.
1,500 MOQ negotiated (from 5,000)
18% landed cost reduction vs initial quote
Launched on 2 channels simultaneously
Break-even at unit 840
The modules are free. Pro is for the monthly live Q&A and the community. Builder adds direct access and coaching.
Join Pro — Live Q&A + Community